Woolworths

supermarkets

iconography

We partnered with Woolworths, Australia's largest supermarket chain, to create an icon set as fresh as their produce.  The brief was to create an extensive library of icons in a mono-line style with slight organic flourishes to express the supermarket’s focus on quality produce with a personal touch. The library consisted of product categories, interface elements and food preparation instructions, used online, in-store collateral, printed media and packaging instructions.